Gredocuk: Maret 2010

Rabu, 31 Maret 2010

[K677.Ebook] Download Ebook Programming Languages: Principles and Practices (Advanced Topics), by Kenneth C. Louden, Lambert

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Kenneth Louden and Kenneth Lambert's new edition of PROGRAMMING LANGUAGES: PRINCIPLES AND PRACTICE, 3E gives advanced undergraduate students an overview of programming languages through general principles combined with details about many modern languages. Major languages used in this edition include C, C++, Smalltalk, Java, Ada, ML, Haskell, Scheme, and Prolog; many other languages are discussed more briefly. The text also contains extensive coverage of implementation issues, the theoretical foundations of programming languages, and a large number of exercises, making it the perfect bridge to compiler courses and to the theoretical study of programming languages.

Sales Rank: #117849 in Books
Brand: Brand: Cengage Learning
Published on: 2011-01-26
Original language: English
Number of items: 1
Dimensions: 9.20" h x 1.20" w x 7.40" l, 2.51 pounds
Binding: Hardcover
672 pages

Features

Used Book in Good Condition

Review
1. Introduction. 2. Language Design Criteria. 3. Functional Programming. 4. Logic Programming. 5. Object-Oriented Programming. 6. Syntax. 7. Basic Semantics. 8. Data Types. 9. Control I - Expressions and Statements. 10. Control II - Procedures and Environments. 11. Abstract Data Types and Modules. 12. Formal Semantics. 13. Parallel Programming. Bibliography.

About the Author
Kenneth C. Louden is Emeritus Professor of Computer Science and a past chair of the Department of Computer Science at San Jose State University, Silicon Valley's primary supplier of graduates to the tech industry. He has written several texts and articles on advanced topics in computer science.

Kenneth A. Lambert is Professor of Computer Science and Head of the Department at Washington and Lee University. He has taught programming language design for 25 years and has been an active researcher in computer science education. Lambert has co-authored a series of introductory C++ textbooks with Douglas Nance and Thomas Naps and a series of introductory Java textbooks with Martin Osborne, and is the author of a new introductory Python textbook

Most helpful customer reviews

3 of 4 people found the following review helpful.
Kindle edition is great!
By James G.
I purchased the hard copy and kindle edition of this book. Unlike the reviews before me, I found the kindle edition to be the exact same as the hard copy. The code is readable and matches the hard copy. After reading the first 2 chapters, the book seems easy to understand and provides nice examples to facilitate comprehension.

4 of 6 people found the following review helpful.
Don't buy the Kindle edition
By Jane Raeburn
I bought the Kindle edition of this textbook, both to save money and to save lugging around another large book. The code samples did not translate well into the Kindle edition, and most of them appear as paragraphs of text, with the lines all run together. This, as you probably know, is a really unreadable way to understand code. Save yourself the trouble and buy the paper edition until this can be fixed.

0 of 0 people found the following review helpful.
Two Stars
By Cindy Korte
The explanations of the code leave a lot to be desired.

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Jumat, 19 Maret 2010

[O399.Ebook] Download PDF Hurrah for Gin: A book for perfectly imperfect parents, by Katie Kirby

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This book is not a how-to-guide. It won't tell you how to get your baby to sleep, how to deal with toddler tantrums, how to be a good parent, a cool parent or even a renegade parent. It is a book about parenting that contains absolutely no useful advice whatsoever.

Instead it shares beautifully honest anecdotes and illustrations from the parenting frontline that demonstrate it is perfectly possible to love your children with the whole of your heart whilst finding them incredibly irritating at the same time.

From pregnancy to starting school, Hurrah For Gin takes you through the exciting, frustrating, infuriating and wonderful whirlwind of parenthood, offering solidarity and a friendly hug after a tough day.

Best served with gin.

Sales Rank: #74997 in Books
Published on: 2016-12-13
Released on: 2016-12-13
Original language: English
Dimensions: 7.38" h x 1.38" w x 5.38" l, .98 pounds
Binding: Hardcover
400 pages

Review
Her account of parenting is as wickedly funny as it is honest and brave, and the amazing stick figure illustrations some how say it all. Motherland My new favourite book. Katie Piper Enjoying the illustrations and frankness of Katie Kirby Alex Jones Mother's brilliant cartoons show the reality of raising children that ALL parents will relate to... [Katie Kirby's] hilarious cartoons depicting the reality of parenting have turned her into something of a hero for frazzled parents. Daily Mail Beguiling enough for The New Yorker Lionel Shriver Hilarious stick figure cartoons perfectly sum up the reality of motherhood... an amusingly frank account of life with young kids. What sets her apart is her wonderfully simple stick figure drawings which perfectly encapsulate the daily struggles of motherhood - with a large dollop of tongue-in-cheek humour. The Sun Wickedly funny... sharply observed. Mail on Sunday

About the Author
My name is Katie and I live with my husband and two young sons by the sea In Brighton. I started blogging on a whim one night, probably under the influence of gin after a bad day. Through 'Hurrah For Gin' I try to give a real and humorous account of parenting young children - the happy, the sad, the good and the bad.

You can visit my site www.hurrahforgin.com, like me on facebook www.facebook.com/hurrahforgin and follow me on on twitter @hurrahforgin

Most helpful customer reviews

0 of 0 people found the following review helpful.
Worth it
By J. Willis
Finally a book who takes my anxiety and bald surprise at the lack of "truth telling parents" and makes it feel all better. So relatable. I'll be getting this book for all my mom to be friends from here on out.

0 of 0 people found the following review helpful.
Will make you laugh out loud.
By Ludicrous Speed Motorsports
Love this book!!! I have read these cartoons online and was excited to see a book of them. I bought this as a gift for a friend but started reading it when I got it and could hardly put it down. My friend loves it too. If you are an imperfect mother with imperfect kids, this is the book for you.

0 of 0 people found the following review helpful.
Required reading for parents
By Alistair Murray
Few people can capture the joy/despair, the pride/shame, laughter/tears of parenthood - Katie does. Well done for what I consider a masterpiece.

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Rabu, 10 Maret 2010

[U730.Ebook] PDF Ebook Yookoso! An Invitation to Contemporary Japanese, Third Edition, by Yasu-Hiko Tohsaku

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Sales Rank: #425801 in Books
Published on: 2005-12
Ingredients: Example Ingredients
Format: International Edition
Original language: English, Japanese
Number of items: 1
Dimensions: 10.10" h x 1.10" w x 8.20" l, .0 pounds
Binding: Hardcover
548 pages

Features

Yookoso! a complete package for beginning language study of Japanese

Most helpful customer reviews

0 of 0 people found the following review helpful.
It's an okay book but there are better alternatives out there
By Tyrantbreaker
This book is decent for learning basic Japanese, but it is in no way worth the hefty price tag. Interactions seem robotic and are often impractical for non-business purposes. In addition, I think that not enough effort was put into other aspects of Japanese such as kanji and vocabulary. It tries too hard to cover every aspect of Japanese - listening, speaking, writing, etc - and because they're trying so hard to do all that in a single book everything kinda seems half-done. It's an okay book but there are better alternatives out there.

0 of 0 people found the following review helpful.
It's Really Not That Bad
By Lucy Kay
If you have a good teacher and you use the website ([...]) and you get the compatible workbook, it's not so bad. Learning Japanese isn't ever going to be easy and there isn't a magic textbook to do that, but this one helps you out as best a textbook can. It's a bit hard to navigate sometimes, but the basics are all here. It's expensive, but so are all mandatory college textbooks. Again, you need the website above to hear the pronunciation and the workbook for more hands on learning, but this is a good reference to have. If you're in a classroom, this is a good book.

1 of 1 people found the following review helpful.
Pretty Good~
By Nima
I'm taking a Japanese I course and I have to say the book coupled witha good teacher = excellent, with a bad teacher not helpful at all. If you are attempting to learn Japanese by yourself, I'd suggest a different book coupled with children's textbooks (very helpful! pictures and simple words that improve with grade level) Very good book though. The site has an audio library that has recordings of the activities in each chapter, which helps a ton if you are having trouble pronouncing phrases, words, etc. The book is not as bad as everyone says!

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Minggu, 07 Maret 2010

[S813.Ebook] Ebook Danger! Tiger Crossing #1 (The Fantastic Frame), by Lin Oliver

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This thrilling chapter book series will immediately suck readers in with its combination of fast-paced adventure and full-color art!

When ten-year-old Tiger Brooks and his family move into a new home, he sees some strange things at the house next door—like a talking pig in a top hat! When he and his neighbor, Luna Lopez, investigate, they discover a reclusive old woman and her magical golden frame, through which they can enter the world's greatest paintings. In this book, Tiger and Luna get pulled into the painting Surprised! or Tiger in a Tropical Storm by Henri Rousseau. But they must escape the jungle adventure before time runs out, otherwise they'll be trapped in the painting forever!

Praise for Danger! Tiger Crossing:

"Ten-year-old Tiger Brooks and his neighbor, Luna Lopez, get up-close and personal with Henri Rousseau’s “Tiger in a Tropical Storm” in this action-driven first book in the Fantastic Frame series."�–Publishers Weekly

"Oliver keeps the plot itself snappy and peppy." -Kirkus

Sales Rank: #504461 in Books
Published on: 2016-04-26
Released on: 2016-04-26
Original language: English
Number of items: 1
Dimensions: 7.91" h x .50" w x 5.38" l, 1.25 pounds
Binding: Hardcover
128 pages

From School Library Journal
Gr 2–4—In this series opener, 10-year-old Tyler "Tiger" Brooks and his family have just moved into a new house. When his four-year-old sister Maggie tells him she saw a pig in a top hat outside, he scoffs…but sure enough, when he follows his remote-controlled helicopter into his neighbor's yard, he meets Chives, the talking pig who acts as a butler to the "mean and crazy" elderly lady who lives there. He decides to investigate with his new friend, Luna Lopez, and before long they are hearing a truly incredible tale from Viola Dots, whose 13-year-old son David disappeared into a magical frame 50 years ago. Tiger almost immediately figures out the frame's particular magic—involving an "Hour of Power" and whatever painting resides in the frame at that time—and he and Luna are sucked into a copy of Henri Rousseau's Surprised! where they meet David himself, still a teenager. They narrowly escape the painting's tiger and return to Viola's house, promising to return at another time to try to rescue her son and effectively setting up future installments. Cartoonish drawings—in full color when the duo is inside the painting, black-and-white when they are not—are plentiful, and an afterword introduces readers to the painting and the artist. VERDICT This mildly entertaining adventure is one to recommend to less than confident readers looking for a new series.—Laurie Slagenwhite Walters, Brighton District Library, Brighton, MI

About the Author
Lin Oliver is the New York Times best-selling author of more than thirty books for young readers. She is also a film and television producer, having created shows for Nickelodeon, PBS, Disney Channel, and Fox. The cofounder and executive director of the Society of Children's Book Writers and Illustrators, she loves to hang out with children's book creators. Lin lives in Los Angeles, in the shadow of the Hollywood sign, but when she travels, she visits the great paintings of the world and imagines what it would be like to be inside the painting—so you might say she carries her own Fantastic Frame with her!

Samantha Kallis is a Los Angeles-based illustrator and visual development artist. Since graduating from Art Center College of Design in Pasadena, California, in 2010, her work has been featured in television, film, publishing, and galleries throughout the world. Samantha can be found most days on the porch of her periwinkle-blue Victorian cottage, where she lives with her husband and their two cats. More of her work can be seen on her website: www.samkallis.com

Excerpt. � Reprinted by permission. All rights reserved.
CHAPTER ONE
�
“I saw a giant orange pig on our swing set this morning,” said my little sister, Maggie. “He was wearing a fancy black hat.”
�
We were eating tuna melts at the kitchen table in our new house.
�
“Of course he was,” I said. “And I bet he was playing ‘Jingle Bells’ on the tuba.”
�
“Everyone knows pigs don’t play the tuba,” Maggie snapped, sticking her tongue out at me.
�
I decided not to continue this conversation. Four-year-olds say weird things, and there’s no point trying to talk sense into them. The other day, it took me an hour to convince Maggie that bananas don’t dance. But our mom, being our mom, felt the little bubble brain deserved a serious answer.
�
“It would be very unusual to see an orange pig on our swing set, honey,” my mom said, wiping a long string of gooey cheese off Maggie’s chin.
�
“At least one with a fancy hat,” my dad added.
�
Maggie slammed her sandwich down on her plate. She can have a bad temper when she wants to.
�
“I saw him.” She pouted. “He also had on a white shirt buttoned all the way up his blobby pig neck and a red bow tie with polka dots.”
�
“This is ridiculous,” I told her. “There’s no way a pig could tie a tie. I don’t even know how to do it, and I’m a ten-year-old human. You’re just making up this whole story to get attention.”
�
“Tiger Brooks!” My mom frowned at me. “Don’t be so harsh with your sister, young man. She just has a very active imagination. Now clear the table, please.”
�
Wait a minute! Maggie talks like a crazy person and I get in trouble?
�
Who made that rule?
�
At least clearing the table got me out of doing the Saturday deliveries with my mom. She had twenty cakes to deliver that afternoon. Her business is called Cakes by Cookie, which sounds stupid until you realize that her name is Cookie. She bakes fancy cakes, mostly for little kids’ birthday parties. She’s been doing really well, which is how our family got the extra money to move into a bigger place from our small apartment in our old neighborhood. I had no interest in spending my first Saturday in our new house dropping off Elmo cakes.
�
Lucky for me, Maggie wanted to go with Mom. Dad announced that he was going to take a nap, so I did the dishes and cleaned up. Afterward, I checked my new Batman watch, the one my uncle Cole gave me when I told him I couldn’t tell time the old-fashioned way. It took me a while to learn, but now I could read the hands. It was only three o’clock. That left me the rest of the afternoon to set up my lab, with no four-year-olds telling me their imaginary pig stories.
�
My lab is what other people would call my bedroom. I like to call it a lab because it’s where science takes place. Science Tiger Brooks–style, that is. I take things apart to see how they work: clocks, radios, old tricycles, robots, windup dinosaurs—whatever I can find. Then I try to put them back together. Sometimes I do it right. But mostly, I make weird things like a toaster with wheels, or a dinosaur that ticks, or a kitchen chair that roars.
�
I had a lot of unpacking to do. The first box, which was labeled “HANDS OFF AND THAT MEANS YOU, MAGGIE” was filled with nuts, bolts, cogs, gears, and screws. The next carton had about a million remote controls I had collected that had gotten separated from their machines.
�
As I picked up that box, one of the remotes fell out and got jammed between my bed and the wall. Suddenly, I heard a whirring sound. Looking around, I saw that my radio-controlled helicopter had taken off. It circled my room and sailed out the window into the backyard.
�
I grabbed the remote and ran into the living room. My dad was on the couch, snoring like a grizzly bear. I dashed past him into the backyard, just in time to see my helicopter cruise by the swing set and disappear over the neighbor’s fence.
�
“Hey, get back here!” I called out. I tried using the controller, but the helicopter was out of range.
�
As I ran toward the fence, I noticed a weird pattern in the grass under the swing set. It looked like footprints, except they weren’t human footprints. Each print was divided into two sections and was pointed at the top. Could they be hoofprints? They didn’t look like horse hoofprints.
�
Wait a minute! Pigs have hooves.
�
Stop it, Tiger, I said to myself. You are not four years old. You do not see imaginary pigs. Just find your helicopter and go back into the lab.
�
I dragged one of the lawn chairs over to the fence. I hopped up and looked into the neighbor’s yard.
�
The grass in the yard was as tall as Maggie. No one had mowed it in years. There was a barbecue covered with rust and spiderwebs. A long clothesline with sheets hanging on it stretched across the whole yard. The sheets were splattered with paint—big splotches of red and purple and yellow and orange. Behind one of those sheets, I could just make out—no, even I didn’t believe it!
�
I stared hard and long. Then I had to believe it. My eyes don’t lie. It was a black top hat poking out from behind the sheets.
�
“I see you,” I said to the hat.
�
There was no answer.
�
“Whoever you are, if you have my helicopter, give it back.”
�
Something moved behind the sheets. I looked down and saw hooves attached to what looked like puffy orange legs!
�
Suddenly, a strong breeze came up and blew the sheet off the line. Standing in front of me was a large orange pig wearing a black top hat, a white shirt, and a red polka-dot bow tie. He was holding my helicopter.
�
“It’s you,” I whispered. “The one Maggie saw.”
�
A woman’s voice, old and shrill, came from inside the house.
�
“Chives,” the voice called. “Come in here right now. I need more blue!”
�
The pig gave me what I think was a smile and tipped his top hat.
�
“I’m very pleased to meet you, good sir,” he said.
�
I was so shocked, I couldn’t move. I just stared at him with my mouth hanging open.
�
“Chives!” the woman called again. “Right now!”
�
“If you’ll excuse me, Madame is calling,” he said.
�
Clutching my helicopter, the pig hurried through the back door of the house. I stood there, still as a statue.
�
Then I felt a cold, sticky hand on my shoulder. I spun around so fast, I fell off the lawn chair and landed facedown on the grass. I was afraid to look up, afraid of what I might see. The ice-cold hand of a ghost? A zombie with no face? If a talking orange pig lived next door, maybe something even weirder was lurking in my own backyard.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Fun and Unique!
By Amazon Customer
I love this fast-paced, exciting book, and I've seen many young readers enjoy it too. The concept is unique and it gets kids genuinely interested in art history. With just the right amount of action, humor, and character development, I'd recommend this to everyone!

1 of 1 people found the following review helpful.
An exciting adventure for early chapter book readers
By Janet Hamilton
Summary: Tiger’s exploring his new neighborhood when he sees an orange pig in a hat and tie. Pursuing this unusual neighbor, he meets a girl named Luna, and the two of them trace Chives the Pig to an old haunted-looking house. Boldly making their way inside, they meet ancient Viola Dots, who hasn’t left her house in 50 years, ever since her son David disappeared into a picture frame, and Chives popped out in his place. Upon close examination of the frame, Tiger discovers a clock, which he sets back an hour. Almost immediately, the picture opens up, and he and Luna are sucked inside. There they meet David, who is still 13, and have to outrun a hungry tiger. They manage to find their way back, but David is left behind once again, leaving the reader ready for book #2, Splat! Another Messy Sunday, now available at a library or bookstore near you. Back matter includes information about the painting the kids go into, Surprised! By Henri Rousseau. 128 pages; grades 2-4.

Pros: A reasonably exciting adventure for early chapter book readers, with lots of illustrations, black and white for the times outside of the picture and color inside of it.

Cons: Viola Dots seems unusually spry for someone who must be closing in on 90 at the least.

0 of 0 people found the following review helpful.
Five Stars
By postie
My son Really enjoyed this book.

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Jumat, 05 Maret 2010

[D984.Ebook] Get Free Ebook Ghostmaker (Gaunt's Ghosts), by Dan Abnett

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On the jungle world of Monthax, Colonel-Commissar Ibram Gaunt and his Tanith First-and-Only await the order to advance into the sweltering wilderness and drive the alien eldar from the Imperial planet.

On the jungle world of Monthax, Colonel-Commissar Ibram Gaunt and his Tanith First-and-Only await the order to advance into the sweltering wilderness and drive the alien eldar from the Imperial planet. As battle approaches, Gaunt walks the lines, raising his men’s spirits and remembering their greatest battles and heroic acts – and the tragedies that have dogged Gaunt’s Ghosts from the day of their founding on lost Tanith. The day that Gaunt became known as the Ghostmaker.

Sales Rank: #85312 in Books
Published on: 2015-05-26
Released on: 2015-05-26
Original language: English
Number of items: 1
Dimensions: 7.80" h x 1.30" w x 5.10" l, .0 pounds
Binding: Paperback
416 pages

Review
Dan Abnett's writing rattles along rollickingly... From wholesale planet destruction... 'Ghostmaker' encompasses just about every type of conflict imaginable. -- SFX Magazine, June 2000

About the Author
Dan Abnett is the author of the Horus Heresy novels The Unremembered Empire, Know No Fear and Prospero Burns, the last two of which were both New York Times bestsellers. He has written almost fifty novels, including the acclaimed Gaunt’s Ghosts series, and the Eisenhorn and Ravenor trilogies. He scripted Macragge’s Honour, the first Horus Heresy graphic novel, as well as numerous audio dramas and short stories set in the Warhammer 40,000 and Warhammer universes. He lives and works in Maidstone, Kent.

Most helpful customer reviews

8 of 8 people found the following review helpful.
Abnett is Gifted
By A Customer
I didn't like this book nearly as much as First & Only (or Eye of Terror), but it was still a fun read. I really got sucked in to the characters from the first book and wanted to follow their further exploits. While First & Only had a strong plot that held it together, this book is more of a collection of war stories. They read like they may have already appeared in Inferno! (the Warhammer fiction zine). I'm not a big fan of straight combat/action fiction, so this was somewhat disappointing. What saves it is the fact that Abnett is a truly great writer who really rises above this genre of game fiction. The war stories are interrupted by these almost poetic tableaus of the Tanith troops between battles: A soldier obsessively cleaning his gun, the MASH unit quiet and waiting for the coming onslaught of carnage, a General sharing coffee and small talk with the company cook. These bits are very effective counterpoint to the ferocious battles of the surrounding chapters.
I'm hooked. I can't wait for the next "Gaunt's Ghosts" book, I just hope that Abnett spends more time developing a compelling story arc and less time on the battlefield reportage.

4 of 4 people found the following review helpful.
A good sequel to Tanith First and Only
By A. Sandoc
Dan Abnett follows up his first Gaunt's Ghosts novel --- Tanith First and Only --- with Ghostmaker and he does a good job to keep fans of the original hooked with the story. It doesn't rise above the original, but the characterization of major and secondary characters are explored abit further.

Ghostmaker also further explains the current Crusade campaign the regiment is on. Politics become an issue as well. Jealousy from other regiments with a more storied history helps add abit of a subplot to the main story. Gaunt and his men are put through the wringer as they accept missions or put into dangerous situations that slowly dwindle their numbers. This is sad and poignant for the fact that without a homeworld to call home anymore, they have no way of replenishing their regiment like other Imperial Guard units. This also means that for every Tanith who falls in battle, more of their homeworld and people's culture disappear. It really adds meaning to the title of Ghostmaker.

I would recommend this book to those who have read the first and still contemplating as to whether to pick up this sequel.

4 of 4 people found the following review helpful.
I don't know why people don't like this book, it's awesome!
By T. Harris
This is the second book in the Gaunts Ghost series, and while it's not the best Ghost's book, it's still a five star book. With a huge number of different characters in the books, I think this was a great idea for the series. Dan abnett was able to give more dimension to the characters and there past, which he brought to life in First and only.
Yes, this book is pretty much a collection of short stories and each story focus's on a different character. I personally don't like short stories, but the way Ghostmarker was written was awesome. The thing I don't like short stories is there short! they don't leave any time for character development and in less then an hour they are done. In ghostmaker, the short stories were there to show the character, and show their past, and why they are so attached to it.
Gaunt's Ghost is one of my favorite series of novels, and Ghostmaker is a must read for any fan of warhammer 40k or military sci-fi.

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Kamis, 04 Maret 2010

[R122.Ebook] Ebook Download Business: A Changing World, by O. C. Ferrell, Geoffrey Hirt, Linda Ferrell

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Business: A Changing World carefully blends the right mix of coverage and applications to give students a firm grounding in business principles. Where other products have you sprinting through the semester to cover everything, Business: A Changing World allows breathing space to explore topics and incorporate additional activities to complement your teaching.

Built from the ground up, Business: A Changing World is for faculty and students who value a briefer, flexible, integrated, and affordable resource that is exciting, applicable, and happening! What sets this learning program apart from the competition? An unrivaled mixture of exciting content and resources blended with application focused text and activities, and fresh topics and examples that show students what is happening in the world of business today!

Sales Rank: #9599 in Books
Published on: 2015-01-06
Original language: English
Number of items: 1
Dimensions: 9.80" h x .90" w x 7.80" l, .0 pounds
Binding: Paperback
640 pages

About the Author
O.C. Ferrell is Professor of Marketing at Colorado State University. He also has held faculty positions at the University of Memphis, University of Tampa, Texas A&M University, Illinois State University, and Southern Illinois University, as well as visiting positions at Queen's University (Ontario, Canada), University of Michigan (Ann Arbor), University of Wisconsin (Madison), and University of Hannover (Germany). He has served as a faculty member for the Masters Degree Program in Marketing at Thammasat University (Bangkok, Thailand). Dr. Ferrell received his BA and MBA from Florida State University and his PhD from Louisiana State University. His teaching and research interests include business ethics, corporate citizenship, and marketing. Dr. Ferrell is widely recognized as a leading teacher and scholar in business. His articles have appeared in the Journal of Marketing Research, Journal of Business Ethics, Journal of Marketing, Journal of Business Research, Journal of Macromarketing, Journal of the Academy of Marketing Science, and others. His textbook entitled Business Ethics: Ethical Decision Making and Cases is the leading text in this field. He has also coauthored numerous textbooks for marketing, management, and other business courses, as well as a trade book on business ethics. He chaired the American Marketing Association (AMA) ethics committee that developed its current code of ethics. He was the vice president of Marketing Education and president of the Academic Council for the AMA. Dr. Ferrell's major focus is teaching and preparing learning material for students. He has travelled extensively to work with students and understands the needs of instructors of introductory business courses. He lives in Fort Collins, Colorado and enjoys skiing, golf, and international travel.

Dr. Linda Ferrell is a Distinguished Professor of Leadership and Business Ethics in The Jack C. Massey College of Business at Belmont University. Before joining the College of Business, she was a Professor of Marketing and Creative Enterprise Scholar with the University of New Mexico’s Anderson School of Management. She co-manages a second $1.25 million grant for business ethics education through the Daniels Fund Ethics Initiative at the University of New Mexico with her husband, Dr. O.C. Ferrell. Dr. Ferrell earned a Ph.D. in Management from the University of Memphis. She holds an M.B.A. and a B.S. in Fashion Merchandising from Illinois State University. Her research interests include marketing ethics, ethics training and effectiveness, the legalization of business ethics as well as corporate social responsibility and sustainability. She has published in Journal of the Academy of Marketing Science, AMS Review, Journal of Business Ethics, Journal of Public Policy & Marketing, Journal of Business Research, as well as others. She has co- authored numerous books including Business Ethics: Ethical Decision Making and Cases, Business and Society, Management, and Introduction to Business. Professionally, Dr. Ferrell served as an account executive in advertising with McDonalds' and Pizza Hut's advertising agencies. Dr. Ferrell is on the Board of Directors of Mannatech, Dallas, a NASDAQ listed, health and wellness company. She serves on the Board of the National Association of State Boards of Accountancy-Center for the Public Trust. She serves on the executive committee, board, and academic advisory board of the Direct Selling Education Foundation. She is on the Cutco/Vector college advisory board. She has significant experience working with the direct selling industry. She serves on the advisory board of Savant Learning. She is also President of the Academy of Marketing Science. Dr. Ferrell also serves as an expert witness in ethics and legal disputes.

Geoffrey A. Hirt is currently Professor of Finance at DePaul University and Director of Equity Research at Mesirow Financial. He received his PhD in Finance from the University of Illinois at Champaign-Urbana, his MBA from Miami University of Ohio and his BA from Ohio-Wesleyan University. Geoff has directed the Chartered Financial Analysts Study program for the Investment Analysts Society of Chicago since 1987. From 1987 to 1997 he was Chairman of the Finance Department at DePaul University and taught investments, corporate finance, and strategic planning. He developed and was director of DePaul's MBA program in Hong Kong and has taught in Poland, Germany, Thailand, and Hong Kong. Geoff has published several books. The sixth edition of Fundamentals of Investment Management was released in July 1998 and is published by Irwin/McGraw-Hill. Additionally, Geoff is well known for his book Fundamentals of Financial Management published by Irwin/McGraw-Hill. Now in its eighth edition, this book is used at over 600 colleges and universities worldwide, and it has been translated into Chinese, Japanese, and Spanish. Geoff plays tennis and golf, is a music lover, and enjoys travelling with his wife, Linda.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Business A Changing World.
By Anne Hassell
Unfortunately this book was unable to be used due to product links missing from originals. It would be noteworthy for partial products missing to be included in rental. This was relevant to the college that my granddaughter was attending. She was unable to use this book and a new book was purchased. We believed this was a better way out, but unfortunately it did not work.

1 of 1 people found the following review helpful.
Great business 101 text
By Melissa S.
This is the textbook I had to use for my Business 101 class in college. I liked it a lot. It isn't stuffy like some other textbooks, and the information is fresh and interesting.

1 of 1 people found the following review helpful.
Essentail
By Paige
I had to get this book for class. It was informational and essential to passing the class

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