Sabtu, 16 Juni 2012

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, by Raj Jain - The Art of Computer Systems Performance Analysis (2008-12-25) [Paperback], by Raj Jain

  • Published on: 2008-12-25
  • Original language: English
  • Binding: Paperback

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Kamis, 14 Juni 2012

[T161.Ebook] Download Scientific Advertising, by Claude C. Hopkins

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Scientific Advertising, by Claude C. Hopkins

American advertising pioneer CLAUDE C. HOPKINS (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that could be used to track the success of varying offers. His methods are still prized for their efficacy today. In this groundbreaking 1923 work, written after he retired as president and chairman of one of the world's biggest ad agencies, Hopkins shares the secrets of successful marketing that are just as relevant today as they were almost a century ago. Learn: . how advertising laws are established . the importance of just salesmanship . why businesses must offer service . mail order advertising: what it teaches . what makes headlines effective . understanding customer psychology . how to use art in advertising . how to use samples . the best way to test campaigns . the impact of negative advertising . and much more.

  • Sales Rank: #8039888 in Books
  • Published on: 1980-05
  • Original language: English
  • Number of items: 1
  • Binding: Paperback

About the Author
Claude C. Hopkins (1866–1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measurable and justify the results that it produced. He worked for various advertisers, including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop's patent medicine company. At the age of 41, he was hired by Albert Lasker owner of Lord & Thomas advertising in 1907 at a salary of $185,000 a year, Hopkins insisted copywriters researched their client products and produce "reason-why" copy. He believed that a good product was often its own best salesperson, and as such he was a great believer in sampling. To track the results of his advertising, he used key coded coupons and then tested headlines, offers and propositions against one another. He used the analysis of these measurements to continually improve his ad results, driving responses and the cost effectiveness of his clients advertising spend. His classic book, "Scientific Advertising," was published in 1923, following his retirement from Lord & Thomas, where he finished his career as president and chairman. He died in 1932. Charles Duhigg credits Hopkins with popularizing tooth brushing, as a result of Hopkins' campaigns for Pepsodent.

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55 of 58 people found the following review helpful.
Why the editors of this edition are illiterate...
By D. Long
Scientific advertising is a wonderful book and Claude Hopkins is a genius. He lays down the basis for direct mail advertising. His text is clear, insightful and still applicable in the Internet age...

That said, I would advise people NOT to buy this edition of the book.

It's full of typos, spelling errors and incomplete sentences. The publishers (really simple media) are obviously just a bunch of amateurs taking advantage of the fact that this masterpiece is in the public domain.

Spend your hard-earned cash on a decent used copy of Scientific Advertising instead of buying this unprofessional edition....

44 of 46 people found the following review helpful.
A Masterwork to This Day
By James Sadler
All the modern giants of advertising still swear by this book. Ogilvy even claimed it changed his life (in advertising anyway, but who knows, advertising is Ogilvy's life). The book is amazing in both its simple and direct approach. It's relatively short, yet packed with information of use to anyone interested in advertising.
Hopkins essentially invented many of the concepts that so many advertisers take for granted today, chief among them what seems like a simple idea: the coupon. And even today, many advertisers fail to get results when they stray from his teachings.
One of the most famous examples of failing to follow his teachings: the "Got Milk" campaign. Sure, it seems clever and it's definitely high profile, but from a marketing standpoint, it's a flop. Milk sales have not moved upward at all despite the fact that milk producers are now several years into the campaign. Want to know why it failed? Read Hopkins's book.
Whether you are an individual considering a career in advertising or an businessperson trying to figure out how best to market your business, start with Hopkins and then move onto the rest.
All advertising before "Scientific Advertising" flows into it; and all advertising after "Scientific Advertising" flows out of it.

29 of 30 people found the following review helpful.
Scientific Advertising -- The Best Advertising Book Ever!
By A Customer
Claude Hopkins invented test marketing, sampling technology and the concept of pre-emptive advertising. The concepts he reveals in this book have been used by advertisers for decades and he is recognized by marketing experts such as Jay Abraham as a genius in his field. Scientific Advertising is an all-time classic book and
you'll want to read it at least three times. Each reading will provide you with profound insights into how to market any product or service.

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Selasa, 05 Juni 2012

[N907.Ebook] Free Ebook What a Great Idea! 2.0: Unlocking Your Creativity in Business and in Life, by Chic Thompson

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What a Great Idea! 2.0: Unlocking Your Creativity in Business and in Life, by Chic Thompson

What a Great Idea! has sold more than 250,000 copies and is translated into five languages—and now this imaginative guide to thinking creatively is back, in a new and improved electronic version.

Author Chic Thompson knows that everyone wants to be more creative—and he knows how to make it possible. That’s why the Harvard Business School released a case study on his career. Yoshiro NakaMatsu, the inventor of the CD, Floppy Disk and digital watch called Chic Thompson "a creative genius."

Based on his entrepreneurial successes and his work at Disney and W.L. Gore & Associates, Thompson has had unparalleled success teaching readers how to harness their ingenuity to generate new product ideas and overcome the bureaucratic language that stifles innovation.

This fully illustrated, thoroughly updated electronic edition features even more brain-stimulating suggestions, exercises, action sheets, video clips, and ideas for encouraging creativity at work, at home, and much more.

  • Sales Rank: #518918 in eBooks
  • Published on: 2011-04-15
  • Released on: 2011-04-15
  • Format: Kindle eBook

Review
Chic has crafted a creative process to move almost anything from what is to what could be. --Rick Goings, Chairman and CEO, Tupperware Brands

Chic is a breeding ground for new ideas! --Charles Prather, Ph.D. Former Director, DuPont Center for Innovation

Chic has a knack for getting people to see ideas that have been staring them in the face. --Robert J. Rotella, Ph.D., Sports Psychologist Author, Golf is Not a Game of Perfect

About the Author
Chic Thompson’s passion is inspiring executives, MBA students and children to be “curious first… critical second” while creative problem solving. He is a Fellow at the University of Virginia’s Darden Business School and adjunct faculty at the Brookings Institution and the Young Presidents’ Organization. Chic’s first book, What a Great Idea!, published by HarperCollins, was a main selection of the Executive Book Club. In 2001, Harvard Business School released a case study on the speaking career of Chic entitled “What a Great Idea!.” His second book, “Yes, But...” is a guide to overcoming the bureaucratic language that stifles continuous innovation. He wrote this book after consulting with GE to help design their continuous improvement process called “Work-Out.” Chic worked in new product development and marketing for: • W.L. Gore and Associates (Gore-Tex�) • Johnson & Johnson • Walt Disney During the last 30 years, Chic has given over 4500 presentations and has teamed up with talent ranging from Tony Robbins and Stephen Covey to Cirque du Soleil and Second City Improv.

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Sabtu, 02 Juni 2012

[T543.Ebook] Download ADHD Nation: Children, Doctors, Big Pharma, and the Making of an American Epidemic, by Alan Schwarz

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ADHD Nation: Children, Doctors, Big Pharma, and the Making of an American Epidemic, by Alan Schwarz

The groundbreaking and definitive account of the widespread misdiagnosis of attention deficit hyperactivity disorder—and how its unchecked growth over half a century has made ADHD one of the most controversial conditions in medicine, with serious effects on children, adults, and society.

More than 1 in 7 American children get diagnosed with ADHD—three times what experts have said is appropriate—meaning that millions of kids are misdiagnosed and taking medications such as Adderall or Concerta for a psychiatric condition they probably do not have. The numbers rise every year. And still, many experts and drug companies deny any cause for concern. In fact, they say that adults and the rest of the world should embrace ADHD and that its medications will transform their lives.

In ADHD Nation, Alan Schwarz examines the roots and the rise of this cultural and medical phenomenon: The father of ADHD, Dr. Keith Conners, spends fifty years advocating drugs like Ritalin before realizing his role in what he now calls “a national disaster of dangerous proportions”; a troubled young girl and a studious teenage boy get entangled in the growing ADHD machine and take medications that backfire horribly; and big Pharma egregiously over-promotes the disorder and earns billions from the mishandling of children (and now adults).

While demonstrating that ADHD is real and can be medicated when appropriate, Schwarz sounds a long-overdue alarm and urges America to address this growing national health crisis.

  • Sales Rank: #39115 in Books
  • Published on: 2016-09-06
  • Released on: 2016-09-06
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 1.30" w x 6.00" l, .0 pounds
  • Binding: Hardcover
  • 352 pages

Review
"An illuminating exploration of ADHD, brimming with intelligence and insight. Schwarz reveals the powerful cultural and economic forces fueling its widespread diagnosis and drug treatment. Those with the disorder will hear a voice of compassion. And those who may be misdiagnosed, a clarion note of caution."
—Jerome Groopman, M.D., Professor of Medicine, Harvard Medical School, staff writer, New Yorker

“ADHD Nation is a true rarity – a book that confronts an important subject with the authority of an expert, makes its case with the urgency of a red alert, and moves at the pace of a thriller."
—Daniel Okrent, New York Times bestselling author of Last Call

"In this powerful, necessary book, Schwarz exposes the dirty secrets of the growing ADHD epidemic."
—Kirkus Reviews (starred review)

"ADHD Nation�should be required reading for those who seek to understand how a field that once aimed to ameliorate the behavioral problems of children in a broad therapeutic context abdicated its mission to the stockholders of corporations like Shire and Lilly. Schwarz is sounding an alarm for a fire that looks nowhere near abating."
—The New York Times Book Review

"This eye-opening�book should be a hit with drug-industry skeptics and worried parents who want to read a well-reported,�definitive guide to this misunderstood and overly medicated disorder."
—Booklist

"Mr. Schwarz’s disciplined focus gives his book clarity and even utility."
—The Wall Street Journal

"ADHD Nation is a necessary book. Schwarz has done a fine job on a maddening topic, and everyone who’s interested in hyperactivity, attention spans, stimulants, and the current state of American health care should grab a copy."
—New York�Magazine

"A dazzling piece of journalism, based on extensive research and an enormous number of interviews...an outstanding expos�."
—New Republic

"[Schwarz's] nimble investigation interweaves the narratives of pharmaceutical companies with those of child psychologist Keith Conners, who led ADHD's 'Manhattan Project', and young people grappling with the medical fallout. An intriguing sidelight is the misuse of ADHD drugs as performance enhancers."
—Nature

About the Author
Alan Schwarz is a former Pulitzer Prize–nominated investigative reporter for The New York Times whose acclaimed series of more than one hundred articles exposed the seriousness of concussions in the NFL and led to safety reforms for young athletes nationwide. His work was profiled in The New Yorker and honored with a George Polk Award, the Associated Press Sports Editors Award for Project Reporting (three times), and the 2013 Excellence in Statistical Reporting Award from the American Statistical Association. He and his family live in New York City.

Most helpful customer reviews

1 of 2 people found the following review helpful.
The author does a good job explaining the problem at a macro level
By Daniel W Weinstein
Interesting read. I knew a little about how ADHD med use was high, but I had no idea how pervasive a problem it has become. The author does a good job explaining the problem at a macro level, while using individual stories to drive it home. Anyone with kids should read this.

1 of 2 people found the following review helpful.
Excellent indictment of Big Pharma and their physician accomplices who ...
By Sandra G. Lewis
Excellent indictment of Big Pharma and their physician accomplices who are determined to create a nation of speed freaks here in the U.S.A.!!

1 of 2 people found the following review helpful.
Parents Beware
By JK
Perfect read for any parent or grandparent contemplating using drugs to treat ADHD

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Jumat, 01 Juni 2012

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Colorful, whimsical, and instructive, Picture Dictionaries offer everything needed to make learning a new language a delight. And, with more than 3,300 terms, they provide vocabularies that go beyond the basics. Words and phrases are made easy to remember by combining definitions with vivid illustrations.

  • Sales Rank: #2754485 in Books
  • Brand: Brand: Langenscheidt Pub Inc
  • Published on: 1993-08
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.50" h x 9.00" w x .75" l,
  • Binding: Hardcover
Features
  • Used Book in Good Condition

Most helpful customer reviews

10 of 10 people found the following review helpful.
A Tremendous First Step for Grasping German!
By A Customer
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3 of 5 people found the following review helpful.
A Tremendous First Step for Grasping German!
By A Customer
The Langenscheidt Picture Dictionary is a terrific way to get started in learning German. Just as a child typically learns to speak by first learning the names of things around him or her, this dictionary allows one to learn the German words for hundreds of common items, plus several action verbs. With attractive pictures accompanying each word, the dictionary provides a fun see-and-name means of learning.
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Rabu, 30 Mei 2012

[V419.Ebook] PDF Download Five Point Touch Therapy: Acupressure for the Emotional Body, by Pierre-Noël Delatte M.D.

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Five Point Touch Therapy: Acupressure for the Emotional Body, by Pierre-Noël Delatte M.D.

Simple and fast-acting self-treatment of emotional issues with acupressure points

• Illustrates how to quickly treat emotional difficulties arising from acute crises or loss and long-term issues such as depression and anxiety

• Explains how to remove the emotional blocks and scars at the root of many common physical ailments, such as eczema, ulcers, and weight gain

• Provides guidance on treating others, including babies and children, and daily treatment routines to combat stress and create emotional and energetic balance

Does emotion rule you or do you rule your emotions? With five point touch therapy, you can quickly counter negative emotional states as they arise, leaving you better able to cope with a crisis, as well as treat long-term issues such as depression and anxiety. More than just a self-help method, this technique, also called psycho-bio-acupressure (PBA), is also effective for children and babies, particularly for sleep problems and colic.

Based on Dr. Delatte’s 20 years of research and decades of hands-on practice, PBA works by sequential activation of 5 acupressure points to produce an energetic circuit in the body. This circuit can provide immediate relief from acute negative emotions and, when applied regularly, prevent future emotional overreactions and treat deep-seated destructive emotional states. The book includes 22 five-point sequences for specific emotional issues, such as panic attacks or suppressed anger, and for removing the emotional blocks and scars at the root of many common physical ailments, such as eczema, asthma, and weight gain. Dr. Delatte explains how to combine the 22 sequences to treat more than 70 additional emotional and physical ailments as well as how to use this technique with homeopathy and Bach Flower Therapy for more stubborn conditions. Providing a daily routine of self-treatment to combat stress and balance your energetic centers, this book allows you to take control of your emotions as well as protect and enhance your health.

  • Sales Rank: #366759 in Books
  • Published on: 2013-04-19
  • Released on: 2013-04-19
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .60" w x 6.00" l, .87 pounds
  • Binding: Paperback
  • 208 pages

Review
“Pierre-No�l Delatte, M.D., is offering a therapy that can make swimming against an emotional current more like floating atop a pool of water, embracing the body’s energy, unlocking restrictions, and providing a balanced conduit for healing. Five Point Touch Therapy is well organized, easy to follow, easy to use, and offers an instrument in your toolbox for releasing energy blocks that threaten feelings of well-being.” (Celeste Cooper, R.N., coauthor of Integrative Therapies for Fibromyalgia, Chronic Fatigue Syndrome,)

“Pierre-No�l Delatte, M.D., has provided brilliant insight for those eager to explore self-healing through his five point acupressure therapy. He clearly demonstrates and explains how, given the right conditions, acupressure therapy can naturally boost immunity, biologically produce its own medicine, and heal the body.” (Kam Thye Chow, founder of Lotus Palm School and author of Advanced Thai Yoga Massage)

“Five Point Touch Therapy or Psycho-Bio-Acupressure(PBA) simplifies the application of acupressure for everyone, not only for the practitioner...it is well written/translated and the diagrams are very helpful.” (Phylameana lila Desy, About.com, May 2013)

“As someone who has not only done hands-on energy healing but who has also taught it for almost forty years, I found this to be an amazing, easy-to-learn system which produces both immediate and long-term results. Let your customers know that it’s better than a weekend at the spa!” (Anna Jedrziewski, Retailing Insight, June 2013)

About the Author
Pierre-No�l Delatte, M.D., graduated from the University of Medicine in Bordeaux as the youngest doctor of medicine in France at the age of 22. Dr. Delatte passed away in 2012, but his work is continued by the excellent team that he formed at the Delatte Institute of Psycho-Bio-Acupressure.

Excerpt. � Reprinted by permission. All rights reserved.
Chapter 3
The Ten Most Commonly Used Five-Point PBA Circuits

Stimulating the psycho-bio-acupressure circuits rebalances our energy, allowing for self-treatment of a variety of emotional issues. Each circuit consists of five points, which, with the assistance of the following illustrations, we will learn how to locate on our body.

To stimulate the circuit, apply firm pressure to each of the five points, then, without pausing, apply pressure to each point a second and third time. The pressure should be firm but not painful. The objective is a simultaneous stimulation of the points, so we want the tissues to keep the memory of the pressure. In other words, even after you have stopped pressing on the five points, you (or the person you are treating) should feel the pressure lingering for a few moments. This is crucial: the pressure must be firm enough for the tissues to keep the memory of it. This is how a “printed circuit” is produced, allowing us to activate the desired energies.

Tips for Stimulating the Circuits

- If there’s one acupressure point that you have stopped feeling after you have finished stimulating the circuit, don’t hesitate to reapply pressure to it; you may want to apply pressure a little longer this time.

- Despite the accuracy of the sketches, you may not feel very confident when you begin. Don’t hesitate to feel around for the correct point; the points vary slightly from person to person. Place your thumb or index finger on the spot depicted in the illustration. (Your other fingers are not strong enough to stimulate the points.) While keeping your finger on the spot, apply deeper pressure a bit to the right and then a bit to the left, slightly above and then slightly below. Explore the area until you hit a sensitive zone: this is the point you want. When you have located the correct point, maintain firm, steady pressure for about five seconds.

- If you don’t find the sensitive zone, don’t worry--sensitivity varies from person to person. You can’t go too far wrong; the surface of your finger largely covers the area you want to target.

For readers who are familiar with acupuncture or shiatsu, each point will be given its identification number as indicated in the standard referencing system used by professionals.

Before you begin, remove your watch and any magnetic jewelry and empty your pockets of mobile phones, remotes, and the like, as these objects can interfere with the action of PBA.

Circuit Number 2
Against Negativity and Doubt

Negativity is easy to recognize: it is a state of mind where everything is perceived and experienced as negative and gloomy. Being affected by negativity does not mean being truly depressed, though negativity may well be a sign of depression if it lasts for too long.

Basically, being negative means invariably and exclusively seeing the negative side of events and people; it means feeling antagonized and criticized all the time as well as exasperated by everything around you; it means seeing the empty half of the glass in all things; and it means feeling separated from the rest of the world, which is experienced as hostile.

Systematic doubt is part of negativity: you start your day feeling that nothing is going to work, you have stopped believing in anything, and you have the impression that you are just wasting your time. You are unable to visualize a horizon that could be free from the feeling of separation and loss. You begin to distrust your usual ethical values and the system you used to believe in. If we let doubt invade all aspects of our life, we are obviously in a negative state of mind and possibly on our way to depression.

This circuit is extremely important, as it will be found in practically every protocol we’ll be studying a bit later (these protocols help us manage all the destructive emotions that weaken and destabilize us).

First Point: SP6 L (Left)
On the inside of the left ankle, locate the protuberance (the medial malleolus); proceed along the side of the tibia for about 5 centimeters, then press firmly on the posterior border of the bone; this point is often sensitive.

If you are working on yourself, place the little finger of your right hand exactly on the internal malleolus of your left ankle: the point will be situated just under your index finger. Make sure you press on the posterior border of the tibia and not upon its anterior border.

If you are working on someone else, place yourself on the left side of the patient and put the little finger of your left hand on his malleolus; the point will be right under your index finger.

Second Point: LI4 R (Right)
The second point is located between the first and second metacarpals, on the radial aspect of the middle of the second metacarpal bone, at the highest spot of the muscle when the thumb and index fingers are brought close together. Separate your thumb from your index finger and exert pressure right in the middle.

Third Point
(Special Point on the Right Foot)
This point is located between the extensor tendons of the third and fourth toes, about 2 centimeters from their base.

Fourth Point: LU7 L (Left)
This point is located 3 centimeters from the most distal skin crease of the wrist, proximal to the styloid of the radius in a depression between the tendons of brachioradialis and abductor pollicis longus. It is located a little above the left wrist crease in the spot where you feel your pulse.

Fifth Point: GV23
This point is located in the depression that corresponds to what remains of the anterior fontanel you had as a baby. Start at the hairline and make sure you follow the axis of the cranium; as soon as you feel the little depression, you know you are there. Look in a mirror to make sure you follow the sagittal line of your head.

Most helpful customer reviews

9 of 9 people found the following review helpful.
Great energy restoration
By E. Faber
Dr. Delatte has found a way to restore disturbed energy in just a few minutes each day. That energy work, combined with his golden rules is enough to keep stress and physical pain to a minimum. The book was interesting to read with all of the case studies and practical information. Also the explanation of doing the 5 point therapy is easy to follow. I've been doing circuits everyday and it really does make a difference in how my day goes! He spent 20 years learning and perfecting the method and it seems he has found a great way for people to help themselves and to ultimately to lessen their physical pain. I would definitely recommend this book!

3 of 3 people found the following review helpful.
only thing that kinda bugs me is having to flip ...
By Jennifer H. Morsch
only thing that kinda bugs me is having to flip back and forth between the charts to fit your needs

2 of 2 people found the following review helpful.
I got results
By Mark Potter
This is basically a book of sequences, to do acupressure, for specific purposes. They worked for me. That's really all I care about, that I got results.

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Kamis, 24 Mei 2012

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Barron�€™s brand-new GMAT is a game-changer, designed to give you the best balance in both the depth of content and breadth of strategies. Written by two of North America's leading GMAT experts and award-winning instructors, this updated edition gives you the confidence to tackle every GMAT problem. You will know what to expect, what theory each question tests, what strategies you have in your arsenal and the step-by-step processes to get the correct answer quickly and efficiently.
This new book provides a comprehensive review of all four content areas on the GMAT. Most importantly, it offers solid strategies for managing the particular challenges presented by this high-stakes, computer adaptive exam. For each of the GMAT sections (Verbal, Quantitative, Integrated Reasoning, and the Analytical Writing Assessment), Barron�€™s GMAT provides:

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  • Sales Rank: #294679 in Books
  • Brand: BARRONS
  • Published on: 2017-01-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.80" h x 1.40" w x 8.30" l, .0 pounds
  • Binding: Paperback
  • 800 pages
Features
  • BARRONS

From the Inside Flap


Table of Contents:


Introduction
PART 1: ANALYTICAL WRITING ASSIGNMENT
1 The Analytical Writing Assignment
PART 2: INTEGRATED REASONING
2 Integrated Reasoning
PART 3: QUANTITATIVE
3 Quantitative Section: An Introduction


4 Arithmetic
5 Algebra
6 Geometry
7 Statistics
8 Data Sufficiency
9 Problem Solving
10 Probability
11 Permutations and Combinations
PART 4: VERBAL
12 Introduction to the Verbal Section
13 Critical Reasoning
14 Sentence Correction
15 Reading Comprehension
SAMPLE TESTS
Sample Test 1 with Answers and Analysis
Sample Test 2 with Answers and Analysis
Index

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0 of 0 people found the following review helpful.
Great Practice
By Amazon Customer
The testing material in this book is excellent. The solutions are very straight forward and easy to understand. Overall a great resource to have in your toolkit.

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Great purchase
By Shamarke Ali
Glad I purchased this. The material is thorough in detailing what to prepare for and what to expect when taking the GMAT. It's exactly what I needed.

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